Optimizing Search Traffic for Conversion Rate Optimization

Search engine optimization, or SEO, is one of the most critical but least known aspects of an online business. Because SEO is such a new field of online marketing, it is constantly changing and evolving and being subject to the constant change in the face of ever-growing technology and marketing trends. The basics of SEO are simple. However, keywords and content that are search engine friendly are key elements. SEO professionals work to improve a website’s search engine ranking by improving the number and quality of site visitors and their experience.


Search engine optimization is increasing site traffic quality and volume from search engines via various methods. SEO targets mainly unpaid web traffic rather than paying traffic or directing traffic. For example, if the user types in the words “dog training”, the system will check to see if these are included in the pages targeted for this search and give points to those sites where these keywords appear in content on the page titles.


One of the most common and effective techniques used for search engine optimization is called spidering. This is how web pages are inspected for keywords relevant to the page’s content, and then the keywords are added to the page title and in the text. The key is to ensure that the keyword appears several times within the page itself and appears at least three times in the title and a few times in the page content’s actual body. This increases the chances that the page will be included in a search engine results listing.


Another method used for search engine optimization is called search engine ranking. Here the user is instructed to enter in relevant search terms, and the system will then check these terms against an internal database to determine the overall relevance of the page. The points are given based on the total number of times the term appears throughout the page. This technique is not effective at determining the overall relevance because it is difficult to know exactly what the user meant by a particular word or phrase. Also, since some web pages have very similar meanings, they will be lumped together. For example, both the terms “free gifts” and “attendance tickets” will usually be included in search engine rankings.


The final technique, probably one of the most commonly used by Adelaide SEO, is called takeaway. This is essentially a phrase that is entered into a text box. When the user enters this into the text box, the system will check the page’s relevancy and determine whether or not to include it in the results. Many businesses choose to use takeaway phrases because they can be considered generic enough. In other words, a keyword like “shop” is likely to generate plenty of traffic for your company, but it will not provide much insight into the relevancy of the search engine results.


Optimizing search traffic for conversion rate optimization should not be considered as a one-time project. It should be looked at as a way to consistently improve your search engine ranking and create more traffic for your business. If you do it correctly, you will be able to realize long-term benefits. By improving your search engine optimization rank through Adelaide SEO, you will have an easier time attracting new customers and improving your overall revenue stream.